{"id":1693,"date":"2024-08-28T17:30:59","date_gmt":"2024-08-28T17:30:59","guid":{"rendered":"https:\/\/encorsa.ro\/?p=1693"},"modified":"2025-01-13T08:45:57","modified_gmt":"2025-01-13T08:45:57","slug":"part-8-top-7-erori-in-digitalizarea-proceselor","status":"publish","type":"post","link":"https:\/\/encorsa.ro\/?p=1693","title":{"rendered":"Part 8. Top 7 erori \u00een digitalizarea proceselor"},"content":{"rendered":"<h2>1. Lipsa unei strategii clare<\/h2>\n<p>&nbsp;<\/p>\n<p>Multe organiza\u021bii se gr\u0103besc s\u0103 digitalizeze f\u0103r\u0103 un plan bine definit. Deja e un cli\u0219eu faptul c\u0103 \u201ee la mod\u0103 s\u0103 digitaliz\u0103m pentru c\u0103 d\u0103 bine \u0219i toat\u0103 lumea face asta\u201d. Dar \u0219tim de ce s\u0103 digitaliz\u0103m? \u201eE simplu, hai s\u0103 vedem unde avem probleme. La v\u00e2nz\u0103ri? Acolo punem \u00een buget o digitalizare, s\u0103 avem un sistem. A\u0219a, departamentul de v\u00e2nz\u0103ri nu va mai avea justificare de ce nu merg v\u00e2nz\u0103rile.\u201d O strategie clar\u0103 este crucial\u0103 pentru a alinia digitalizarea cu obiectivele de afaceri \u0219i pentru a nu risipi banii pe proiecte care vor e\u0219ua sau nu vor avea rezultatele a\u0219teptate. F\u0103r\u0103 a avea o imagine de ansamblu a necesit\u0103\u021bii pe \u00eentregul ansamblu de procese, nu putem vorbi de strategie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Neglijarea preg\u0103tirii angaja\u021bilor<\/h2>\n<p>&nbsp;<\/p>\n<p>Implementarea de noi tehnologii f\u0103r\u0103 instruirea adecvat\u0103 a personalului duce la rezisten\u021b\u0103 \u0219i ineficien\u021b\u0103. Cine nu \u0219i-a pus m\u0103car o dat\u0103 problema c\u0103 va r\u0103m\u00e2ne f\u0103r\u0103 job \u00een urma digitaliz\u0103rii \u0219i automatiz\u0103rii? \u0218i nu vorbim aici doar de personalul de execu\u021bie, ci mai ales de cel de conducere, care are \u0219i instrumente pentru a bloca procesul de digitalizare \u0219i automatizare. \u201eCe mai conduc eu dac\u0103 r\u0103m\u00e2n f\u0103r\u0103 oameni? O s\u0103 fiu manager de robo\u021bi? Poate mai bine ar\u0103t\u0103m c\u0103 procesele digitale nu sunt a\u0219a minunate \u0219i aranj\u0103m noi s\u0103 nu se fac\u0103 nimic de impact. Poate a\u0219a managementul va renun\u021ba la idee.\u201d A\u0219adar, orice ini\u021biativ\u0103 de acest tip trebuie s\u0103 includ\u0103 \u0219i gestionarea componentei umane.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Digitalizarea proceselor ineficiente<\/h2>\n<p>&nbsp;<\/p>\n<p>Automatizarea unui proces defectuos nu \u00eel va \u00eembun\u0103t\u0103\u021bi. Este esen\u021bial s\u0103 optimiza\u021bi procesele \u00eenainte de digitalizare, pentru c\u0103 altfel ajungem la expresia \u201egunoi bagi, gunoi sco\u021bi\u201d. Desigur c\u0103 este un gunoi automatizat \u0219i ne putem l\u0103uda \u201ecum am mai automatizat noi \u00een Rom\u00e2nia \u0219i cum alte filiale din vest nu sunt \u00een stare s\u0103 fac\u0103 a\u0219a\u201d. Dar eficientizarea proceselor este un \u201eanimal\u201d diferit, care nu se las\u0103 \u00eembl\u00e2nzit a\u0219a u\u0219or. \u201eNu mai bine \u00eei punem o etichet\u0103 cu &lt;&lt;digital&gt;&gt; \u0219i \u00eel l\u0103s\u0103m a\u0219a cum este?\u201d Digitalizarea \u0219i automatizarea nu sunt un pansament care acoper\u0103 orice ran\u0103 \u0219i nu rezolv\u0103 probleme profunde de design procese, calitate sau instruire a angaja\u021bilor. Recomand\u0103m cu c\u0103ldur\u0103 optimizarea proceselor \u00eenaintea digitaliz\u0103rii sau m\u0103car am\u00e2ndou\u0103 la pachet, cu ocazia adopt\u0103rii unor tehnologii noi.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Alegerea gre\u0219it\u0103 a tehnologiei<\/h2>\n<p>&nbsp;<\/p>\n<p>Selectarea unei solu\u021bii nepotrivite poate duce la costuri ridicate \u0219i la rezultate slabe \u00een timp. \u201eDar cum \u0219tim ce solu\u021bie este potrivit\u0103 c\u0103 noi nu ne pricepem la digitalizare?\u201d; \u201eMai bine o lu\u0103m pe cea mai ieftin\u0103, m\u0103car s\u0103 nu pierdem mul\u021bi bani. \u0218i dac\u0103 nu merge bine, o mai c\u00e2rpesc \u0219i cei de la IT, c\u0103 tot le d\u0103m salarii mari.\u201d Dac\u0103 combina\u021bi asta \u0219i cu dorin\u021ba unora de a transforma digitalizarea \u00eentr-un e\u0219ec, avem un cocktail perfect pentru \u00eenc\u0103 un proiect de digitalizare f\u0103r\u0103 rezultate. Sunt multe posibilit\u0103\u021bi de a alege gre\u0219it, chiar dac\u0103 implici echipa de IT. Speciali\u0219tii au \u0219i ei orgolii, interese \u0219i propria agend\u0103 care nu \u00eentotdeauna corespunde cu nevoile organiza\u021biei. Dar cine are timp s\u0103 fac\u0103 \u0219i criterii de selec\u021bie ca s\u0103 putem face o alegere optim\u0103? \u201eS\u0103 nu fie pe Windows, c\u0103 alea toate sunt mizerii! Am eu un amic care a p\u0103\u021bit-o!\u201d. Petrece\u021bi timp analiz\u00e2nd \u00een mod profesionist tehnologiile pe care le ve\u021bi utiliza.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Lipsa integr\u0103rii \u00eentre sisteme<\/h2>\n<p>&nbsp;<\/p>\n<p>Sisteme digitale izolate pot crea silozuri de informa\u021bii. Dac\u0103 dau buget \u0219i libertate diviziilor \u0219i departamentelor, atunci ele vor alege ceva optim pentru ele, nu pentru \u00eentreaga companie. \u201eCum se integreaz\u0103 cu restul? \u201eSincer, nu m\u0103 intereseaz\u0103! Eu vreau cel mai bun sistem CRM. Aceasta este grija mea \u0219i asta \u021bine doar de mine\u201d. \u0218i apoi mai introducem \u00eenc\u0103 o dat\u0103 clien\u021bi \u0219i \u00eenc\u0103 o dat\u0103 produsele (sau le import\u0103m s\u0103pt\u0103m\u00e2nal din Excel). Dar ce conteaz\u0103? \u00cen fond, acum oamenii au mai mult, c\u0103 ne-am digitalizat. A\u0219adar, asigura\u021bi-v\u0103 c\u0103 noile solu\u021bii se integreaz\u0103 cu sistemele existente \u0219i c\u0103 cineva c\u0103ruia \u00eei pas\u0103 de toat\u0103 compania, nu doar de \u201escaunul\u201d lui\/departamentul lui, este implicat \u00een decizie.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Subestimarea timpului \u0219i resurselor necesare<\/h2>\n<p>&nbsp;<\/p>\n<p>Digitalizarea este un proces complex care necesit\u0103 timp \u0219i resurse semnificative. Nu este vorba doar despre a aloca un buget pentru furnizorii externi. Cine o s\u0103 se ocupe de implementare? Firma furnizoare? \u0218i ei de unde \u0219tiu cum s\u0103 configureze procesul? \u201eMadi, mergi tu s\u0103 vorbe\u0219ti cu cei de la firma de automatizare!\u201d \u201eDa, \u0219efu, eu nu \u0219tiu nimic despre procesul \u0103la, sunt \u0219i nou\u0103 aici!\u201d \u201e\u0218tiu, dar ei m\u0103 \u021bin dou\u0103 ore \u0219i nu am timp acum de acest proiect pentru c\u0103 am multe lucruri importante pe cap. Mergi tu, am \u00eencredere c\u0103 \u0219tii ce s\u0103 le spui\u201d. \u0218i Madi s-a dus \u0219i&#8230;, \u0219ti\u021bi voi cum a mers proiectul. Astfel auzim zilnic de proiecte e\u0219uate, iar la institu\u021bii ale statului, chiar pe milioane de euro. Planifica\u021bi realist resursele interne pentru a evita surprizele nepl\u0103cute.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Subestimarea importan\u021bei securit\u0103\u021bii datelor<\/h2>\n<p>&nbsp;<\/p>\n<p>\u00cen era digital\u0103, securitatea informa\u021biilor este vital\u0103. Ignorarea acestui aspect poate duce la bre\u0219e de securitate costisitoare. \u201eDar nu o s\u0103 ni se \u00eent\u00e2mple nou\u0103, nu?\u201d \u201eDomnu&#8217; director, cei de la firma de digitalizare zic c\u0103 nu le merge ceva \u0219i e de la noi. Eu nu \u0219tiu ce s\u0103 zic, dac\u0103 e a\u0219a sau nu, c\u0103 Tavi e \u00een concediu \u0219i nu r\u0103spunde la telefon. M\u0103 l\u0103sa\u021bi s\u0103 opresc un pic firewall-ul s\u0103 v\u0103d dac\u0103 asta e problema? Opre\u0219te c\u0103 nu o intr\u0103 nimeni tocmai acu! Dar s\u0103 \u00eel porne\u0219ti dup\u0103.\u201d \u0218i l-a oprit&#8230; \u0219i apoi a intervenit un task oarecare, a plecat \u00een grab\u0103 \u00eentr-o chestiune personal\u0103 \u0219i a uitat s\u0103 \u00eel porneasc\u0103 \u00eenapoi. Dar a intrat mai t\u00e2rziu de acas\u0103, cu un AnyDesk piratat, c\u0103 doar nu o s\u0103 dea firma bani pe o astfel de licen\u021b\u0103, \u0219i l-a pornit f\u0103r\u0103 probleme. C\u00e2teva s\u0103pt\u0103m\u00e2ni mai t\u00e2rziu, toate calculatoarele afi\u0219au un mesaj care zicea ceva de ni\u0219te bitcoini de pl\u0103tit, ca s\u0103 nu pun\u0103 toate datele private ale clien\u021bilor pe dark web. Securitatea datelor este critic\u0103 nu doar pentru a evita amenzi costisitoare, dar poate chiar pentru supravie\u021buirea afacerii. Niciodat\u0103 nu face\u021bi excep\u021bii de la procedurile de lucru referitoare la securitatea informa\u021biilor.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Concluzie<\/h2>\n<p>&nbsp;<\/p>\n<p>Evitarea acestor erori comune v\u0103 poate ajuta s\u0103 realiza\u021bi o digitalizare de succes a proceselor, \u00eembun\u0103t\u0103\u021bind eficien\u021ba \u0219i competitivitatea organiza\u021biei dvs. Nu este nimic special \u00een aceste recomand\u0103ri, ci doar un set de lucruri de bun sim\u021b, dar da, uneori \u201ebunul sim\u021b\u201d nu este chiar a\u0219a comun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Lipsa unei strategii clare &nbsp; Multe organiza\u021bii se gr\u0103besc s\u0103 digitalizeze f\u0103r\u0103 un plan bine definit. Deja e un cli\u0219eu faptul c\u0103 \u201ee la mod\u0103 s\u0103 digitaliz\u0103m pentru c\u0103 d\u0103 bine \u0219i toat\u0103 lumea face asta\u201d. Dar \u0219tim de ce s\u0103 digitaliz\u0103m? \u201eE simplu, hai s\u0103 vedem unde avem probleme. La v\u00e2nz\u0103ri? Acolo punem [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1694,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"articol-tip2.php","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27,118,122,120,117,121,123,119,22],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole","tag-automatizare-procese","tag-digitalizare-procese","tag-erori-automatizare","tag-esecuri-digitalizare","tag-greseli-digitalizare","tag-integrare-sisteme","tag-securitatea-datelor","tag-strategie-digitalizare","tag-transformare-digitala"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Part 8. Top 7 erori \u00een digitalizarea proceselor - Encorsa<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 7 gre\u0219eli comune \u00een digitalizarea proceselor \u0219i cum s\u0103 le evi\u021bi pentru a cre\u0219te eficien\u021ba \u0219i competitivitatea afacerii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/encorsa.ro\/?p=1693\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Part 8. 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