{"id":1587,"date":"2024-07-16T11:23:19","date_gmt":"2024-07-16T11:23:19","guid":{"rendered":"https:\/\/encorsa.ro\/?p=1587"},"modified":"2024-10-31T09:46:23","modified_gmt":"2024-10-31T09:46:23","slug":"part-2-digitalizarea-si-automatizarea-proceselor-de-business-to-be","status":"publish","type":"post","link":"https:\/\/encorsa.ro\/?p=1587","title":{"rendered":"Part 2. Digitalizarea \u0219i automatizarea proceselor de business \u2013 To be"},"content":{"rendered":"<p>\u00cen articolul anterior spuneam c\u0103 ar trebui s\u0103 \u00eencepem digitalizarea \u0219i automatizarea proceselor de afaceri cu evaluarea st\u0103rii curente (\u201eas is\u201d). Adic\u0103 s\u0103 construim o hart\u0103 a proceselor de afaceri cu leg\u0103turile dintre ele \u0219i s\u0103 eviden\u021biem unde se afl\u0103 datele, ce aplica\u021bii software folosim deja, unde avem \u00eenc\u0103 h\u00e2rtii \u0219i operare manual\u0103 \u00een fi\u0219iere.<\/p>\n<p>&nbsp;<\/p>\n<p>Dup\u0103 ce avem o imagine c\u00e2t mai clar\u0103 a st\u0103rii curente sau a\u0219a numitul <strong>\u201eAs is\u201d<\/strong>, ne putem uita la <strong>\u201eTo be\u201d<\/strong> adic\u0103 la starea dorit\u0103. Unde am vrea s\u0103 fim. De aici lucrurile devin \u0219i mai complicate. Fiecare companie este unic\u0103 \u0219i abordeaz\u0103 acest subiect (digitalizarea \u0219i automatizarea) \u00een mod specific. Totu\u0219i putem identifica cel pu\u021bin trei strategii posibile, fiecare av\u00e2nd multiple modalit\u0103\u021bi de implementare.<\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<h2>1. \u201eDigitalizarea \u0219i automatizarea nu sunt obiective strategice\u201d<\/h2>\n<p>Compania nu are ca obiectiv strategic digitalizarea \u0219i automatizarea, iar tehnologia informa\u021biei este v\u0103zut\u0103 ca un element \u201esuport\u201d al afacerii, nu ca unul \u201ecore\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>1.1 Departament IT \u201eputernic\u201d<\/h4>\n<p>&nbsp;<\/p>\n<p>Definim un IT puternic dac\u0103 este implicat \u00een deciziile strategice, \u00een formarea bugetelor, \u00een deciziile de achizi\u021bii (mai mult dec\u00e2t cu \u201csemn\u0103tura\u201d), departamentul este bine dimensionat \u0219i are competen\u021be multiple (hardware, re\u021bele \u0219i sisteme de operare, dezvoltare aplica\u021bii, analiz\u0103 de date, etc)<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen acest caz, pentru a creiona \u201eto be\u201d ne vom uita la obiectivele strategice ale companiei. Aceste obiective arat\u0103 ce avem de f\u0103cut ca s\u0103 ajungem acolo unde dore\u0219te compania s\u0103 ajung\u0103. Probabil c\u0103 obiectivele strategice sunt prea generale \u0219i prea vagi ca s\u0103 ne ajute s\u0103 creion\u0103m \u201eto be\u201d, a\u0219a c\u0103 vom consulta obiectivele tactice pentru anul urm\u0103tor ale fiec\u0103rui departament. Este foarte posibil ca departamentul IT s\u0103 fie deja implicat \u00eenc\u0103 din etapa ini\u021bial\u0103 de definire a obiectivelor departamentale. A\u0219a c\u0103 va fi la curent cu nevoile \u0219i obiectivele tactice.<\/p>\n<p>&nbsp;<\/p>\n<p>S\u0103 presupunem c\u0103 un obiectiv tactic al departamentului Servicii Clien\u021bi pentru anul 2025 ar fi \u201e Reducerea timpului mediu de r\u0103spuns la solicit\u0103rile clien\u021bilor cu 25% \u00een urm\u0103toarele 12 luni, men\u021bin\u00e2nd \u00een acela\u0219i timp un scor de satisfac\u021bie a clien\u021bilor de cel pu\u021bin 4.5 din 5.\u201d Din acest obiectiv tactic rezult\u0103 o nevoie de digitalizare \u0219i\/sau automatizare.<\/p>\n<p>&nbsp;<\/p>\n<p>Dup\u0103 analiza listei de obiective tactice ale anului urm\u0103tor, putem s\u0103 ob\u021binem o lista cu nevoi poten\u021biale de digitalizare \u0219i automatizare din care vom putea defini mai apoi situa\u021bia \u201eto be\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4>1.2 Departament IT \u201eslab\u201d<\/h4>\n<p>&nbsp;<\/p>\n<p>Definim un IT slab dac\u0103 nu este implicat \u00een deciziile strategice, \u00een formarea bugetelor, \u00een deciziile de achizi\u021bii (doar cu \u201csemn\u0103tura\u201d), departamentul este subdimensionat \u0219i are competen\u021be reduse.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen acest caz, deciziile privind digitalizarea se iau la nivel de director general sau la nivelul fiec\u0103rui departament. IT-ul este doar informat c\u0103 urmeaz\u0103 s\u0103 se cumpere un program\/platform\u0103\/solu\u021bie \u0219i s\u0103 ajute colegii s\u0103 configureze\/instaleze\/acceseze. Din acest motiv sistemul informatic se dezvolt\u0103 eterogen, f\u0103r\u0103 o imagine de ansamblu \u0219i f\u0103r\u0103 \u00een\u021belegerea implica\u021biilor. Am \u00eent\u00e2lnit, si nu de pu\u021bine ori, clien\u021bi care reprezentau un departament anume \u0219i care atunci c\u00e2nd \u00eencercam s\u0103 \u00eei \u00eentreb\u0103m cum se conecteaz\u0103 aplica\u021bia dorit\u0103 cu restul sistemului informatic ne r\u0103spundeau \u201eNu \u0219tiu si nu m\u0103 intereseaz\u0103. Eu am buget \u0219i vreau o aplica\u021bie care s\u0103 \u00eemi rezolve MIE cerin\u021bele x, y, z\u201d.<\/p>\n<p>\u00cen acest caz situa\u021bia \u201eto be\u201d se va construi din informa\u021biile disparate primite de la departamente \u0219i de la managementul superior.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Digitalizarea \u0219i automatizarea sunt obiective strategice<\/h2>\n<p>&nbsp;<\/p>\n<p>\u00cen acest caz situa\u021bia este semnificativ diferit\u0103. Pentru c\u0103 avem un obiectiv strategic de digitalizare \u0219i automatizare, vom avea alocate resurse umane \u0219i bugetare pentru el. Mai mult, va exista probabil o strategie de implementare a obiectivului \u0219i implicit o definire a situa\u021biei dorite \u201eto be\u201d f\u0103cut\u0103 \u00een mod profesionist.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Transformarea digital\u0103<\/h2>\n<p>&nbsp;<\/p>\n<p>Obiectivul strategic este transformarea modelului de afacere pentru o func\u021bionare optim\u0103 \u00een economia digital\u0103 \u00een care ne afl\u0103m sau, \u00een unele cazuri, chiar pentru supravie\u021buire. \u00cen acest caz digitalizarea \u0219i automatizarea devin componente \u201ecore\u201d. Se aloc\u0103 bugete semnificative pentru transformare, angaja\u021bii sunt instrui\u021bi pentru dezvoltarea competen\u021belor digitale, exist\u0103 planuri detaliate pentru transformare. \u00cen acest caz \u201eto be\u201d este definit extrem de precis cu implicarea managementului superior \u0219i deriv\u0103 din viziunea companiei.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen concluzie, indiferent \u00een care dintre situa\u021biile de mai sus ne-am afla, avem nevoie s\u0103 definim c\u00e2t mai precis posibil, cu implicarea din partea managementului de top, unde vrem s\u0103 ajungem din punct de vedere digital. Avem situa\u021bia \u201eas is\u201d \u0219i avem situa\u021bia \u201eto be\u201d. Urm\u0103torul pas va fi s\u0103 creion\u0103m un plan de tranzi\u021bie, s\u0103 \u00eei punem termene, s\u0103 \u00eei aloc\u0103m resurse \u0219i apoi s\u0103 \u00eencepem execu\u021bia lui. \u00cen articolul viitor vom explora provoc\u0103rile construirii acestui plan.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1602\" src=\"https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11.png\" alt=\"\" width=\"1920\" height=\"382\" srcset=\"https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11.png 1920w, https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11-300x60.png 300w, https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11-1024x204.png 1024w, https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11-768x153.png 768w, https:\/\/encorsa.ro\/wp-content\/uploads\/2024\/07\/TO-BE-11-1536x306.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen articolul anterior spuneam c\u0103 ar trebui s\u0103 \u00eencepem digitalizarea \u0219i automatizarea proceselor de afaceri cu evaluarea st\u0103rii curente (\u201eas is\u201d). Adic\u0103 s\u0103 construim o hart\u0103 a proceselor de afaceri cu leg\u0103turile dintre ele \u0219i s\u0103 eviden\u021biem unde se afl\u0103 datele, ce aplica\u021bii software folosim deja, unde avem \u00eenc\u0103 h\u00e2rtii \u0219i operare manual\u0103 \u00een fi\u0219iere. [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1591,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"articol-tip2.php","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[16,27,46,15,47,42,17,45,40,43,44,22],"class_list":["post-1587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole","tag-automatizare","tag-automatizare-procese","tag-departament-it","tag-digitalizare","tag-digitalizare-organizationala","tag-evaluare-procese-de-afaceri","tag-managementul-schimbarii","tag-plan-de-tranzitie","tag-procese-de-afaceri","tag-stare-curenta","tag-strategii-de-digitalizare","tag-transformare-digitala"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Part 2. 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