{"id":1573,"date":"2024-07-10T10:21:10","date_gmt":"2024-07-10T10:21:10","guid":{"rendered":"https:\/\/encorsa.ro\/?p=1573"},"modified":"2025-01-18T15:03:20","modified_gmt":"2025-01-18T15:03:20","slug":"digitalizarea-si-automatizarea-proceselor-de-business-unde-ne-aflam","status":"publish","type":"post","link":"https:\/\/encorsa.ro\/?p=1573","title":{"rendered":"Part 1. Digitalizarea \u0219i automatizarea proceselor de business \u2013 Unde ne afl\u0103m?"},"content":{"rendered":"<p>Zilele trecute am avut programat\u0103 o prezentare pe Teams cu un poten\u021bial client care \u00eens\u0103 nu a mai intrat \u00een meeting. Am sunat, dar nu a r\u0103spuns. Seara t\u00e2rziu poten\u021bialul client a revenit cu scuze, c\u0103 nu a reu\u0219it s\u0103 intre \u0219i nici nu a apucat s\u0103 r\u0103spund\u0103 la telefon, o persoan\u0103 decent\u0103 \u0219i politicoas\u0103 care, vizibil jenat\u0103, a explicat c\u0103 trece printr-o perioad\u0103 foarte aglomerat\u0103, etc. \u0218i chiar \u00een timp ce vorbeam \u00eei auzeam tastatura clipocind \u00een ritm rapid \u0219i mi-am dat seama c\u0103, de fapt, simultan cu discu\u021bia telefonic\u0103 mai scria \u0219i un email. F\u0103cea multitasking pentru c\u0103, altfel, probabil nu putea finaliza sarcinile zilei. V\u0103 sun\u0103 cunoscut? A\u021bi p\u0103\u021bit \u0219i voi a\u0219a ceva?<\/p>\n<p>&nbsp;<\/p>\n<p>Exist\u0103 multiple motive care pot explica aceast\u0103 supraaglomerare a angaja\u021bilor din companii: reducerile de personal \u00een numele eficien\u021bei, lipsa de candida\u021bi care s\u0103 acopere posturile libere, cerin\u021bele din ce \u00een ce mai mari de la management, multiplele proiecte \u0219i ini\u021biative care se deruleaz\u0103 \u00een organiza\u021bie, \u0219edin\u021be nesf\u00e2r\u0219ite, oboseala \u0219i reducerea continu\u0103 a capacit\u0103\u021bii de concentrare, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Solu\u021bii posibile?<\/strong><\/h2>\n<p>O solu\u021bie posibil\u0103 este BPA (Business Process Automation). Conform Gardner BPA este definit\u0103 ca fiind \u201eautomatizarea proceselor \u0219i func\u021biilor de afaceri complexe dincolo de manipularea conven\u021bional\u0103 a datelor \u0219i activit\u0103\u021bilor de p\u0103strare a \u00eenregistr\u0103rilor, de obicei prin utilizarea tehnologiilor avansate\u201d. Altfel spus derularea automat\u0103 a proceselor unei afaceri folosind tehnologii avansate \u0219i cu interven\u021bie uman\u0103 limitat\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>Dac\u0103 am reu\u0219i s\u0103 automatiz\u0103m (chiar \u0219i par\u021bial) procesele dintr-o companie, nu doar c\u0103 am degreva angaja\u021bii de supra\u00eenc\u0103rcarea cu taskuri, dar am \u0219i:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Reduce timpii de execu\u021bie;<\/strong><\/p>\n<p><strong>Elimina erorile umane inerente;<\/strong><\/p>\n<p><strong>Reduce oboseala si stresul angaja\u021bilor;<\/strong><\/p>\n<p><strong>Asigura conformitatea cu procedurile;<\/strong><\/p>\n<p><strong>Am putea scala c\u00e2nd este cazul f\u0103r\u0103 o cre\u0219tere a costurilor.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u0218i lista de avantaje ar putea continua, dar cu toate acestea digitalizarea \u0219i automatizarea proceselor se deruleaz\u0103 cu mare greutate \u0219i rezultate relativ modeste \u00een majoritatea companiilor din Romania.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>De ce nu ne automatiz\u0103m?<\/h2>\n<p>Exist\u0103 suficiente motive care s\u0103 justifice \u0219i \u00eent\u00e2rzierea \u00een adop\u021bie \u0219i rezultatele modeste. S\u0103 list\u0103m c\u00e2teva dintre ele:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Conservatorism \u0219i autosuficien\u021ba<\/strong> (\u201eSe vait\u0103 colegii, dar ne vom descurca cum ne-am descurcat \u0219i p\u00e2n\u0103 acum!\u201d)<\/p>\n<p><strong>Teama de evaluare<\/strong> (\u201eV\u0103 spun sincer. Nu vrea nimeni s\u0103 evalueze procesele actuale. Dac\u0103 reiese c\u0103 nu sunt optime o s\u0103 ne \u00eentrebe cineva de sus de ce nu am f\u0103cut nimic p\u00e2n\u0103 acum. Mai bine le l\u0103s\u0103m a\u0219a cum sunt.\u201d)<\/p>\n<p><strong>Lipsa de claritate a managementului<\/strong> (\u201eAm luat laptopuri noi cu mouse roz, astea nu se pun?\u201d)<\/p>\n<p><strong>Reac\u021biile de respingere din partea angaja\u021bilor \u0219i chiar \u0219i a managementului<\/strong> (\u201eS\u0103 r\u0103m\u00e2nem f\u0103r\u0103 job dup\u0103 aceea?\u201d)<\/p>\n<p><strong>Implement\u0103ri anterioare e\u0219uate sau cu rezultate modeste<\/strong> (\u201eAm mai \u00eencercat \u0219i nu merge!\u201d)<\/p>\n<p><strong>Efort ini\u021bial suplimentar pe l\u00e2ng\u0103 taskurile curente<\/strong> (\u201eDeja nu mai pot, un proiect nou este tot ce \u00eemi lipsea!\u201d)<\/p>\n<p><strong>Lipsa de competen\u021be interne<\/strong> (\u201eNoi \u0219tim s\u0103 facem anvelope, nu ne pricepem la digitalizare&#8230;\u201d)<\/p>\n<p><strong>Pentru c\u0103 \u00eenainte de automatizare se afl\u0103 digitalizarea proceselor<\/strong> (\u201eLa noi h\u00e2rtia este de baz\u0103. Nu se poate \u00een fabric\u0103 f\u0103r\u0103 h\u00e2rtii.\u201d)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Dac\u0103 totu\u0219i vrem s\u0103 digitaliz\u0103m \u0219i apoi s\u0103 automatiz\u0103m procesele, de unde s\u0103 \u00eencepem?<\/h2>\n<p>De la evaluarea st\u0103rii curente. Unde ne afl\u0103m acum? Spre surprinderea mea, de multe ori managementul nu \u0219tie cu precizie unde se afl\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8211; \u201eAve\u021bi o hart\u0103 a proceselor din companie?\u201d<\/p>\n<p>&#8211; \u201eNoi nu avem dar o s\u0103 vorbim cu colegii de la IT. Aveau ei una, da\u2019 e mai veche, o c\u0103ut\u0103m \u0219i v-o d\u0103m.\u201d<\/p>\n<p>&#8211; \u201eCe procese ave\u021bi deja digitalizate \u0219i, eventual, automatizate?\u201d<\/p>\n<p>&#8211; \u201eAvem de toate! Avem \u0219i ERP \u0219i CRM \u0219i VMS \u0219i BI \u0219i &#8230;.bip. Dar degeaba!\u201d<\/p>\n<p>&#8211; \u201eAstea sunt aplica\u021bii software, eu m\u0103 refeream la procese&#8230;\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Prima etap\u0103 \u00een procesul digitalizare \u0219i automatizare a proceselor este evaluarea st\u0103rii curente. O succesiune posibil\u0103 de pa\u0219i ar fi:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pasul 1. <\/strong>Analiza proceselor existente \u0219i a leg\u0103turilor dintre ele.<br \/>\n<strong>Pasul 2.<\/strong> Identificarea proceselor deja digitalizate (par\u021bial sau total).<br \/>\n<strong>Pasul 3. <\/strong>Identificarea punctelor de ineficien\u021b\u0103 \u0219i a blocajelor.<\/p>\n<p>&nbsp;<\/p>\n<p>Aceast\u0103 etap\u0103 este absolut necesar\u0103 \u0219i poate fi derulat\u0103:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Intern<\/strong> \u2013 echipa de management \u0219i speciali\u0219tii din fiecare departament.<\/p>\n<p><strong>Mixt \u2013<\/strong> echipa intern\u0103 \u0219i un consultant independent sau dintr-o companie de IT partener\u0103.<\/p>\n<p>&nbsp;<\/p>\n<p>Abia dup\u0103 ce avem o hart\u0103 a proceselor \u0219i o \u00een\u021belegere a situa\u021biei curente putem merge la pa\u0219ii urm\u0103tori. Altfel vom avea doar o ini\u021biativ\u0103 punctual\u0103, necorelat\u0103 cu restul proceselor, care doar printr-un noroc ar putea func\u021biona corect. De cele mai multe ori este sortit\u0103 e\u0219ecului pentru c\u0103:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nu au fost definite corect leg\u0103turile cu alte procese \u0219i schimburile de date<\/strong> \u2013 deci cineva, undeva va introduce date de m\u00e2n\u0103 \u00een vreun fi\u0219ier Excel.<\/p>\n<p><strong>Nu a fost aleas\u0103 solu\u021bia optim\u0103<\/strong> \u2013 poate a costat mai pu\u021bin \u00een bugetul departamentul \u00een cauz\u0103, dar va costa mai mult compania pe termen lung.<\/p>\n<p><strong>A crescut complexitatea sistemului informatic<\/strong> \u2013 \u00eenc\u0103 o aplica\u021bie de instalat, actualizat, \u00eentre\u021binut, f\u0103cut backup, f\u0103cut suport, dat acces, etc.<\/p>\n<p><strong>Orice schimbare a procesului ridic\u0103 probleme \u0219i costuri de actualizare<\/strong> &#8211; schimb\u0103ri determinate de alte procese sau de cauze externe.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00cen articolul viitor vom continua s\u0103 explor\u0103m pa\u0219ii urm\u0103tori din digitalizarea \u0219i automatizarea proceselor de afaceri \u00eempreun\u0103 cu recomand\u0103ri de bune practici din experien\u021ba noastr\u0103 \u0219i a altora.<\/p>\n<p>&nbsp;<\/p>\n<p>Pe cur\u00e2nd!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zilele trecute am avut programat\u0103 o prezentare pe Teams cu un poten\u021bial client care \u00eens\u0103 nu a mai intrat \u00een meeting. Am sunat, dar nu a r\u0103spuns. Seara t\u00e2rziu poten\u021bialul client a revenit cu scuze, c\u0103 nu a reu\u0219it s\u0103 intre \u0219i nici nu a apucat s\u0103 r\u0103spund\u0103 la telefon, o persoan\u0103 decent\u0103 \u0219i politicoas\u0103 [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1589,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"articol-tip2.php","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[27,33,32,20,39,21,38,14,40,41,37,35,34,36,22],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articole","tag-automatizare-procese","tag-bpa","tag-digitalizare-afaceri","tag-eficienta-operationala","tag-implementare-bpa","tag-inovatie-in-afaceri","tag-management-eficient","tag-optimizare-procese","tag-procese-de-afaceri","tag-productivitate-angajati","tag-reducerea-erorilor-umane","tag-solutii-automatizare","tag-suprasolicitare-angajati","tag-tehnologie-in-afaceri","tag-transformare-digitala"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Part 1. 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